Tag Archives: Commercial

Apple iCloud Harmony Commercial

If any company knows how to make a commercial, or any kind of ad for that matter, its Apple Inc. Commercial after commercial, they never cease to amaze through simplicity.

 

This is a perfect example of a commercial that doesn’t need narration to aid it in getting its message across. It shows the service of iCloud through Apple’s various devices and how simply this technology really is. When I watched the keynote on iCloud being introduced I was a bit confused but once they showed the graphic, the same graphic shown in the first couple seconds of this ad, it clicked and made perfect sense to me. That is where this commercial excelled, anyone can understand this service just by watching and not needing to listen to any language.

Since they opted to not have any narration, which was a good move on Apple’s part, they had to choose a great song to fill the air. As with all their previous ads, with exception to only a few, they managed to incorporate an amazing and simple song to benefit the service that was being presented. The beat went perfectly with the photos popping up on the devices and the change of scenes. The song allows the viewer to focus less on the song, due to the lack of singing, and focus more on the video that is accompanying it. Video that is vital to this ads success.

Another great thing that Apple does is showing how a potential customer can use their products and services in their daily lives. I can see myself taking a picture of a cousin who is playing in the snow and I can imagine the look on my aunt and uncles faces when they see the picture pop up on their iPad while sitting across the country. I don’t feel that I would have to adapt my life around this new device, it will adapt to my life and I feel that that message is clearly shown in this commercial.

After watching as many commercials as we do each day we will notice a pattern show up. I would venture to say that at least 95% of commercials on Tv have an ending slide that sums up their product or service and tells us how to buy it. All car commercials have it showing the price of the car and Apple has used it in their ads for the past 10+ years. They use this last slide perfectly by reiterating how simple and perfect this service is. The user doesn’t have to do anything but enable it and then use the device while iCloud does the rest of the work. Those three words complete this commercial.

Yet again, Apple has done it again with an amazing ad that informs and delights anyone who watches it, which is why I am giving this commercial a 9 out of 10. The only thing keeping me from giving it a 10 is that this series will start to get old soon and I feel that I have seen this commercial before. I feel they need to spice it up a bit just like they did with the silhouettes when they were advertising iTunes. With that said, it was a classic Apple commercial that was satisfying.

-Adam

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Diet Snapple Half ‘n Half: Lemonade vs. Tea

Some of the simplest commercials can be the best ones on Tv. Let’s see if this one makes the cut.

We have all seen these types of ads where one feature is put up against another or a variation similar to that. This is especially true when we factor in the aspect of a company trying to make the common workplace not as common as we normally think. Going this route makes the ad very relatable to a lot of the viewers but the creativity is stifled. There is only so much that one can do in a workplace but with that said, this is a quality commercial.

Although it is a common commercial in many respects, it is fast paced with a touch of humor, which keeps a viewer’s attention until the last second. The two coworkers are going against each other with their choice constantly throughout the length of the ad, which makes it very hard for the viewer to not pay attention. This was the best approach to take considering it was a run-of-the-mill plot and for the most part it worked.

It is very hard to remember this commercial after viewing it which makes its overall meaning pointless. Snapple should have tried harder to make this commercial more exciting and different from the commercial that was shown after it. In lacking in terms of creativity and remembrance, they will lack in sales with their new product. The launch of a new product such as this one need to be in our face and exciting. The commercial needs to make me want to buy the new product. If I can’t remember the product and if I am not tempted to try out this product then the ad has failed in its primary goal of making me take the first step in buying.

Snapple is known for making decent commercials with a better than average ad every once in a while but unfortunately this falls into the category of decent but not great. The quality was there but every other aspect was missing in one way or another. With that said I will give this commercial a 4 out of 10. This commercial did not make the cut of simple but great, it was simply good.

-Adam

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